Introducing our 2025 Plenary Speaker

“The Scientific Balance - Bridging Fundamental Chemistry with Empirical Work for Optimized Coating Formulations”

Abstract
“The Scientific Balance” explores the potential synergy between fundamental chemistry principles and empirical knowledge in the formulation of paints and coatings.  In the coatings industry, empirical approaches often dominate certain practices, however, this approach may limit innovation and overlook areas that could enhance formulations.  By revisiting fundamental concepts in chemistry, theory, and mechanism, formulators may gain insights into underlying principles of coatings performance.  Examples include the use of chemistry, physics, and mathematics to address common challenges most formulators experience related to surface tension, pigment dispersion, rheology, and film formation.  The right balance is important and needed for professional development and to unlock new avenues of product innovation for more effective, sustainable, and high-performance coatings.

Bio
Sam Morell is a Chemical Engineering graduate of New York University and founder of samMorell.com, a specialty chemicals consulting firm.  His work experience includes both technical and marketing positions at Rohm and Haas, BASF, and Air Products and Chemicals.

Mr. Morell has authored numerous technical articles on additives, pigments, and resins in a wide array of publications, including PCI Magazine, Coatings World, The American Ink Maker, and Adhesives Age.  He has also presented technical papers, short courses, and workshops at various regional, national, and international symposiums, including The American Coatings Show, The Waterborne Symposium, The European Coatings Show, Chinacoat, and Coatings Trends and Technologies.

Contact Information

Web: samMorell.com

Phone: 914.261.3424

E-Mail: Sam.Morell@samMorell.com